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Monthly Archives: September 2010
Toyota and the Overly-Quiet Car
A few weeks ago I stumbled upon the news that Toyota’s hybrid-electric car, the Prius, was in fact too quiet, and plans were announced for it to be installed with a noisemaking device to make it safer around pedestrians. You … Continue reading
Posted in sound
Tagged audio branding, brand loyalty, car, electric car, hybrid, Julian Treasure, marketing, noise, Prius, sound, sound design, ted, ted talks, Toyota, YouTube
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Cardiff Streets
Whilst walking along a residential street in Cardiff I’ve noticed this paving stone, and every time I pass it I can’t help but think of the Darren Aronofsky film The Fountain. (…kinda?)
Posted in film
Tagged Cardiff, Darren Aronofsky, image, pavement, paving stone, picture, sidewalk, street, The Fountain
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Jack Westmore 